7 Ways Computer Vision Helps Marketers See Better Performance
Explore seven marketing use cases of computer vision to see why the technology holds promise and unlocks new capabilities. Computer vision has grown by leaps and bounds,...
Employee Spotlight: Melody Bobo, Director Platform Strategy
Our Employee Spotlight series is designed to provide a deeper look into our talent here at Annalect across all different roles, teams, and experience levels. You can expect...
Six Ways Digital Has Changed Holiday Retail and E-Commerce Sales
Explore six holiday retail trends changing the consumer journey, including AI-driven product recommendations and conversion optimization at every touch. This year was another banner year for Black...
Cloud Computing: Why Everyone’s Looking Skyward
Get primed on cloud computing, including a summary of the different services it offers, public vs. private architectures, and when to consider “serverless” cloud. Nearly all enterprise marketers...
Know Your Enemy: How to Hack it as a Fraudster
On February 15, 1995, arguably the most notorious and first hacker cover boy, Kevin Mitnick, was apprehended in Raleigh, NC. Charged with crimes ranging from wire fraud...
Employee Spotlight: Trudi Miller, Senior Learning & Development Manager
Our Employee Spotlight series is designed to provide a deeper look into our talent here at Annalect across all different roles, teams, and experience levels. You can expect...
Six Ways Gen Z Will Reshape Marketing in a Post-Millennial World
Diversity, connectivity, and brand-agnosticism are key factors redefining marketing as Generation Z grows up. Marketers have been so focused on millennials, but a new generation is coming of age...
Blockchain Pulls Marketing Into Uncharted Territory
Could blockchain marketing practices disrupt the entire industry? Learn how blockchain technology works and the benefits and challenges it introduces for marketers. Combining marketing technology with blockchain...
Get Scientific With These Multivariate Testing Best Practices
Multivariate testing can empower marketers to discover effective content that drives KPIs, but only when they follow best practices and scientific rigor. Multivariate testing provides a powerful tool for...
Data Visualization Enters a New Dimension
Artificial intelligence, virtual reality, and machine learning are vastly improving data visualization practices, making it possible for marketers to analyze and depict complex data sets without oversimplifying...