Many of the models [Ellen] Griffin and her team build are centered around Omni, Omnicom’s operating system, and involve new use cases for automation, technology, and offshoring. New models can look like receiving information through automated dashboards or setting up offshore hubs to support local teams.
“Typically, the clients that I am the most engaged on are the highest users of our technology, because we fit for purpose those utilities to actually service their needs,” she said.
The savings from those efforts are then used to fund the agency’s work for the client, versus by adding more full-time staff to the account, Griffin explained.
