Adform: Building Brands with Programmatic

Meet Matt Simpson, managing director of Annalect EMEA (the digital, data and analytics arm of Omnicom Media Group).

Matt has led the region for the last two and half years. Before that, he spent 14 years in digital media, including leading both OMD group and Starcom Mediavest’s offerings. Annalect is just over four years old and consists of Accuen (Omnicom Media Group’s programmatic practice), Resolution (a search and social agency) and Annalect Solutions (data visualisation and analytics). Powering Omnicom Media Group through its early adoption and commitment to data-driven advertising solutions, Annalect’s unwavering focus on putting the client first has created a powerful differentiator.

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