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Adexchanger Interviews Adam Gitlin on Data Strategies for a Post-Cookie Google Chrome

Annalect President, Adam Gitlin, sits down with adexchanger to discuss how Omni has been future-proofed for the “death of cookies” in Google Chrome.

Programmatic guaranteed deals between agencies and publishers will become a major negotiating tactic. Omnicom Media Group has already been leveraging its clout to negotiate more than 50,000 deal IDs across its clients.

Agency holding companies have positioned themselves to help brands create and activate first-party data strategies. And if marketers fall back on last-click attribution, creative agencies can finally step up to crack the code on digital creative.

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