Adam Gitlin

President

As Annalect’s President, Adam brings his wealth of knowledge to the fore — gained from 20+ years of experience in media, data, tech, analytics, and AI, across large organizations — including overseeing our own Technology, Product, and Data operations for more than a decade.

His thought leadership and strategic approach drive better outcomes for the world’s top brands, leveraging the full-power of our Omni open operating system’s deep capability to transform clients’ business.

Prior to Annalect, Adam had been instrumental in creating and leading OMG’s ad-tech operation and OMD‘s Digital Analytics offering — innovative consultancies at the forefront of analytics, optimization, branding, and attribution — providing best-in-class expertise around digital tracking technologies and measurement.

In his spare time, Adam enjoys building stage sets at a non-profit, volunteer theater company.