Reimagining the Future of Marketing

Annalect innovates at the crossroads of data, tech, analytics, and AI. Our solutions, including Omni, Omnicom’s open operating system, drive better business outcomes for many of the world’s leading brands.

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In the News

Think With Google

Nice shoutout from Google recently — referencing profound improvement in media-buying efficiency driven by Omni‘s built-in AI. Omnicom Media Group (OMG): The agency deploys AI-powered bidding strategies fueled by expansive sources: proprietary Omni data, sales data, and partner data. One of OMG’s largest clients used the Omni Bid Agent to optimize…

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Digiday logo

Omnicom Media Group and X are partnering to help marketers leverage trending topics at the speed of culture, delivering relevant brand & creator-led live content to their audiences.

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Digiday logo

Through a collaboration with Amazon, Omnicom clients have first-mover access to live data signals from Amazon Live and Thursday Night Football in Amazon Marketing Cloud (AMC)…

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Digiday logo

Omnicom and Disney are partnering to help brands leverage the power of live sports on Disney streaming platforms. In a first-to-market integration with the Trade Desk, brands will be able to bid in real-time on high-impact live sports moments…

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Campaign UK Logo

Our partners at OMD UK have been appointed media agency of record for Premier Inn, the number one hotel brand in Europe. The agency will use Omnicom’s proprietary open operating system, Omni, to deliver more effective media investment, along with the group’s “Agency as a Platform” model, connecting media, commerce…

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B&T Logo

Uber Advertising and Omnicom Media Group Australia have partnered to bring Uber’s advertising inventory directly into Omni, making it possible for brands to reach Australian consumers throughout their day, from the backseat of an Uber to the tap of an Uber Eats order. “We know that brands are increasingly looking…

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