In this episode of The Advertising Forum — Keith Roberson, our Chief Innovation Officer, discusses how AI is evolving from a behind-the-scenes utility into a central driver of advertising strategy. AI is no longer just in the background, it’s now shaping strategic decisions, streamlining workflows, and helping teams deliver stronger results. Keith shares how his team leverages AI to make data more accessible, speed up reporting, and enable smarter experimentation. He also breaks down the importance of interoperability between tools, why data quality is more critical than ever, and how AI can empower both technical and non-technical teams.
