Digiday: Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google
As announced by Digiday, Omnicom Media Group (our parent company) and Google struck a partnership that includes a planning tool and AI-driven support for investment and creative decisions for search. Here’s how Digiday describes one of the resulting AI “agents” to become part of Omni: “Operating within Omni, Omnicom’s operating…
Adweek: Omnicom Media Group, Publicis Groupe, and dentsu Lead Forrester Media Wave Report
Summary: Jay Pattisall, VP and Lead Analyst at Forrester said OMG scored highest this year due to its tech strategy, use of data, integration of media and content, and audience-first marketing. Florian Adamski, OMG’s chief executive officer (CEO), said the agency network has been able to maintain its leader designation…
Anuncios: En España hemos crecido un 300% en cinco años
“In Spain we have grown by 300% in five years” Spanish-language print and online publication, Anuncios, sat down with Annalect’s Jon Ghazi recently. Jon, our EMEA CEO & Global Chief Growth Officer, discussed a range of topics including: the power of collaboration, how Omni is simplifying complex business & marketing…
Data Cloud Now: Annalect Discusses Data Stratagies And Emeging Trends In Consumer Behavior
In this Data Cloud Now interview, Adam Gitlin, President of Annalect, talks with DCN anchor Ryan Green about data strategy to power internal teams, drive effectiveness of targeted marketing campaigns, enhance insights into consumer behavior, and foster team/partner collaboration. Also … the transformative impact AI will have on how Annalect’s…
DecisionMarketing: OMG hires T&Pm chief to head up data and analytics
“OMG and Annalect have experienced remarkable growth in recent years, and I look forward to building on this momentum at the group level in the UK. As part of the global team that has developed the industry’s most advanced data and analytics offer, my focus will be on ensuring that…
AdExchanger: How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters
Artificial intelligence is often incorrectly touted as a one-size-fits-all solution to any problem. By contrast, Omnicom’s new generative AI virtual assistant, Omni Assist, is being used by agency employees to narrow AI’s focus and solve for specific agency challenges. “My guess is if we gave you all the raw data…