Digiday: Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets
Today, Omnicom announced a first-of-its-kind partnership with The Trade Desk to co-develop custom investment solutions for Omnicom clients. The Trade Desk’s TV data (especially streaming) and Flywheel’s commerce data will meld in Omni, our marketing orchestration platform. The goal is to optimize planning and reduce redundancies. Our Chief Experience Officer,…
Digiday: Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insights
Earlier today, Omnicom announced a strategic partnership with Amazon around its Amazon Ads service — to connect audience data with browsing and shopping insights. Annalect’s Chief Experience Officer, Clarissa Season, noted: “We‘ve created an ecosystem that allows us to connect viewership data to audience data to the Amazon sales data,…
Omnicom Named a Leader in Commerce Services by Independent Research Firm
Omnicom (NYSE: OMC) today announced it has been named a Leader in “The Forrester Wave™: Commerce Services, Q2 2024” by Forrester Research, Inc. Within Forrester’s 24-criterion evaluation, Omnicom received the highest scores possible in 12 criteria, including commerce strategy, vision, innovation, retail media, platforms, data / analytics / AI, online…
LinkedIn Chats with Clarissa Season: Harnessing Data-Driven Insights & Innovation
Annalect’s Chief Experience Officer, Clarissa Season, recently sat down with LinkedIn’s VP, Global Head of Agency Development & Marketer Education, Valerie Beauchamp, during LinkedIn Collective‘s #B2Believe event in New York. They cover many timely topics over the course of this conversation — from generative AI’s impact on marketing to how…
Lauren Walker Named to DataIQ100: The Most Influential People in Data
Lauren Walker, our Chief Client Solutions Officer, on being named to the DataIQ100: The Most Influential People in Data for the ninth year in a row: “Over the course of my career, I have found that my colleagues develop a deeper understanding and a deeper appreciation for data when they…
Campaign US: Byte-Sized Episode 3, How Creatives are Adopting Generative AI as Assistants
In a video series produced by Campaign US, our Chief Experience Officer, Clarissa Season, weighed in on generative AI’s impact on the creative community. Clarissa noted that creative directors and teams she has consulted don’t view generative AI as a threat, but as something that will help them to reach…