MediaLife: What Media People Want from Nielsen
It’s certainly no secret that media people have beefs with Nielsen, and every so often they like to clear the air. Last week the American Association of Advertising Agencies, also known as the 4A’s, released a white paper asking Nielsen to address problems with the paper diary system that’s currently…
MediaPost: Madison Avenue Calls On Nielsen To Address Diaries, Billions In Local TV Ad Buys At Stake
As Nielsen begins implementing some of the biggest changes to its TV ratings methods since the introduction of the people meter, the world’s biggest media buyers say the researcher is ignoring a vital part of the mix that is putting billions of TV advertising dollars at risk: the paper-and-pencil diary…
MarketingCharts: How Smartphone-Owning Millennials Expect Brands to Use Technology
Smartphone-owning Millennials (19-33) are more likely to expect brands to have a mobile-friendly website or app (55%) than they are to expect brands to have a social media presence (39%), according to recent survey results from Annalect. The study, which examined respondents’ attitudes to technology and its use by brands, also finds…
AdWeek: What Kinds of Super Bowl Ads Generated the Most Online Buzz?
By Lauren Johnson Now that the advertising industry has dissected which Super Bowl brands nailed and failed TV creative last night, it is probably a good time to take a look at how the Big Game ads stacked up online. Omnicom-owned Annalect and Optimum Sports measured the total number of online…
WSJ: For Millennials, Use of Technology Just as Important as Brand Name, Study Finds
By Nathalie Tadena For brands looking to break through to tech-savvy millennials, the technology it employs may be just as important as the brand’s name, according to new research from data and analytics company Annalect. Researchers from Annalect, a division of Omnicom Media Group, said the use of technology can…
Adform: Building Brands with Programmatic
Meet Matt Simpson, managing director of Annalect EMEA (the digital, data and analytics arm of Omnicom Media Group). Matt has led the region for the last two and half years. Before that, he spent 14 years in digital media, including leading both OMD group and Starcom Mediavest’s offerings. Annalect is…