Digiday: Omnicom strikes partnerships with PayPal and X as its ‘live’ blitz at Cannes Lions continues
Omnicom Media Group and X are partnering to help marketers leverage trending topics at the speed of culture, delivering relevant brand & creator-led live content to their audiences.
Digiday: Omnicom partners with Amazon and Meta to build on live content and live shopping
Through a collaboration with Amazon, Omnicom clients have first-mover access to live data signals from Amazon Live and Thursday Night Football in Amazon Marketing Cloud (AMC)…
Digiday: Omnicom strikes partnerships at Cannes Lions with Disney and Walmart around harnessing live
Omnicom and Disney are partnering to help brands leverage the power of live sports on Disney streaming platforms. In a first-to-market integration with the Trade Desk, brands will be able to bid in real-time on high-impact live sports moments…