Digiday: Omnicom strikes partnerships with PayPal and X as its ‘live’ blitz at Cannes Lions continues
X Omnicom Media Group and X are partnering to help marketers leverage trending topics at the speed of culture, delivering relevant brand & creator-led live content to their audiences. Powered by X’s real-time trend signals and OMG’s proprietary Omni audience data and creator intelligence, this capability enables real-time trending alerts…
Digiday: Omnicom partners with Amazon and Meta to build on live content and live shopping
Amazon Through a collaboration with Amazon, Omnicom clients have first-mover access to live data signals from Amazon Live and Thursday Night Football in Amazon Marketing Cloud (AMC), enabling insights around path-to-purchase and lifetime customer value that can inform planning, activation, optimization and measurement for client campaigns. Specific to TNF, Amazon,…