As Annalect’s CAO, Mark is responsible for keeping Omnicom’s agencies on the cutting edge of advanced marketing analytics. His role is to develop, maintain, and enhance the advanced analytics offerings delivered both directly to clients and through the agencies.
Mark has extensive experience working in the worlds of aggregate data with marketing mix modeling & testing, as well as ‘big data’ with digital attribution, look-a-like modeling, closed loop, and customer segmentation.
Mark has a Masters in applied economics focusing on econometrics from Rutgers University. He has led analytics engagements across several categories ranging across automotive, telecom, tech, QSR, retail, CPG.
Mark joined Omnicom in 2008. Previously, Mark has also held marketing analytics positions within WPP and Havas.
When he’s not working (and sometimes when he is), Mark plays guitar.