Mark Reggimenti

Chief Analytics Officer­

As Annalect’s Chief Analytics Officer, Mark leads our center-of-excellence for development and enhancement of advanced analytics — driving business and marketing impact, for Omnicom agencies and clients.

With 20+ years of marketing and data science experience, Mark has a proven record of driving profitable growth for clients across a broad spectrum of analytic engagements — including automotive, telecom, tech, QSR, retail, and CPG.

He earned his Master’s degree from Rutgers in Applied Economics/Econometrics, and has deep expertise in aggregate data, marketing mix modeling & testing, digital attribution, look-a-like modeling, closed loop marketing, and customer segmentation.

When he’s not working (and sometimes when he is), Mark plays guitar.