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DigiDay: Omnicom’s Annalect lands exclusive access to a massive trove of consumer card-purchase information

Having access to Affinity’s near-realtime credit- and debit card purchase information from about 90 million consumers is a pretty fantastic way to gauge marketing outcomes, and we’ve got it — exclusively.

“The multiyear exclusive agreement essentially enables Omni to mainline data solutions from Affinity’s Panorama platform — which houses and analyzes near-realtime credit- and debit card purchase information from about 90 million consumers through 3,000 banks — directly into its platform in a bid to more effectively measure outcomes for Omnicom clients.”

Read the full article on DigiDay

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