Digital is Driving the Marketing Evolution
Digital, interactive video and different platform experiences play key roles as the state of marketing practices develop and adapt further in the coming years. The growth of online digital platforms and the data they created caused an incredible evolutionary marketing shift within the past ten years. Now, the world’s biggest…
Attribution, New Trends and Disruption — Challenges that Marketers Face in 2016
Come to grips with the three biggest challenges marketers face in 2016, an era with shifting priorities and disruptive changes that reshape marketing as we know it. Nowadays, chief marketing officers are flush with data, but they may not always know what to do with it. As new sources of…
Beet.TV: The Three Views You’ll Hear About Data, According To Annalect CEO
CANNES — Digital data, and the ability to harness it to better target advertising messages, is one of the greatest transformational forces in marketing. But the zeal with which executives are embracing the transformation reads like a menu of enthusiasm. Slavi Samardzija, global CEO of Annalect, the New York-based data analytics consulting and…
With the Arrival of VR Headsets, Has Virtual Reality Marketing Made Its Mark Yet?
The first months of virtual reality marketing have made an impact on advertising as a whole, brands that want to take advantage should act now. At the beginning of 2016, virtual reality was all the rage since VR headsets like the Oculus Rift had just hit the market and SXSW Interactive was…
How Are Brands and Marketers Bracing Themselves for the 2016 Rio Olympics?
Discover how brands are preparing for their 2016 Rio Olympics campaigns, including how relaxed endorsement rules lead to new Olympics marketing strategies. Because of a wide range of concerns, this year’s Olympic games in Rio de Janiero, Brazil, are being covered in negative terms by many media outlets. Political instability…
The Rising Role of Data in PR
Discover the power that data has to color decisions in PR, help PR firms find influencers and how perspective can make real-time monitoring better. At the core of public relations is the need to monitor, influence and respond to public opinion. However, “public opinion” is not one single, definable thing.…