The Modern-Day Word-of-Mouth: Customer Reviews
Customer reviews have grown into a digital marketing priority for some brands because of their ability to create feedback loops that produce better offerings and happier customers. What do you do if a customer leaves a bad review? With the rise of the internet in the late 1990s, brands suddenly…
Influencer Marketing, When Bigger Isn’t Always Better
See why brands are turning to micro-influencer marketing campaigns over macro-influencers and discover the challenges and controversies they may face. How easily do you think you are influenced? When it comes to the products we buy, brands we love, and companies we trust, many of our first conversions were likely…
Green Marketing Success: Nice Guys Finish First
Brands drive growth in consumer demand by adopting meaningful green marketing principles into production, packaging, and marketing messages. As a great frog once said: “It’s not easy being green,” but it is increasingly necessary. Among today’s enterprises of all sizes, customers expect green principles and practices. People not only want…
Accelerate Marketing Cycles by Balancing Preparation and Impulsiveness
How much control is “enough” control when it comes to guiding marketing decisions? According to SXSW 2017 thought leadership, too much control can mean missing out on opportunities to deliver timely messaging before consumer attention shifts. Blink and you’ll miss it. This philosophy helps South by Southwest’s (SXSW) thousands of…
Data Management Platforms’ Value and Considerations
Get clarity on what a data management platform is and its key benefits, as well as factors to consider when deciding which technology is right for your organization. It’s not new news that data management platforms (DMPs) have driven a revolution in marketing and advertising over the past several years.…
Forming Data Strategies for Small and Medium Businesses
Capitalize on the potential for data to empower your SMB by forming a data strategy that establishes concrete goals while carefully considering architecture. Did you know that the data from your cash registers could be filling them with more money? Technology has gotten us to the point where even the…