With so many alternative IDs in the market, choosing the right one can feel overwhelming. But OMD, one of our partner agencies, has developed a clear philosophy to help brands navigate the complexity.
At AdExchanger’s Programmatic IO event in Las Vegas, Emily Proctor, OMD’s Executive Director of Data and Technology Solutions, shared how the agency approaches ID selection to drive smarter outcomes — based on five key factors.
Want to learn more about OMD’s approach? Read the full article on AdExchanger