By William Launder
For many on Wall Street, landing an executive-level job at an established hedge fund would be a crowning career move. Until, that is, they get a chance to go into advertising.
Take Ted Yang, who two years ago launched a startup in the fast growing world of digital ad trading, MediaCrossing Inc., after 15 years in the financial industry.
Based in the former offices of a hedge fund, MediaCrossing’s primary business isn’t all that different from his old Wall Street outfit. But instead of arranging trades of stocks and bonds, it handles sales of online ad space.