The voice of the customer has literally taken on a new meaning, thanks to recent advances in voice-enabled technology and artificial intelligence (AI).
Through voice assistants like Siri, and voice-enabled speakers like the Amazon Echo, advertisers are presented with a new opportunity to speak up.
The era of voice-enabled search and commerce has arrived, and advertisers need to ready themselves for this new paradigm. By embedding their brands into conversations with customers, advertisers can provide personalized solutions for just about any problem. However, most still need to figure out how to seamlessly integrate voice into the customer experience, efficiently capture and manage this new data stream, and assess resources to ensure they can fully capitalize on this new world of “speak to shop.”
In this paper, we aim to clarify the key concepts of voice AI, explain how the technology is changing consumers’ digital behavior, explore how leading brands are taking advantage, and what you should be doing to get ready for the new era of voice commerce.