Moving towards personalization and precision
In order to deliver the best shopping experience, stores are implementing technologies like beacons, RFID (radio frequency identification), and smart digital displays. As these technologies are in their infancy, retailers are in the midst of finding ways to use them in order to reach customers.
Full report addresses:
- How IoT is impacting inventory, from wine to clothing
- How retailers and marketers can use these technologies to target more precisely
- What will entice consumers to engage with these features