Category Archives: Press

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By Wendy Davis People are more concerned about online privacy now than before the recent revelations about National Security Agency’s extensive surveillance efforts, according to a new study by Omnicom’s data marketing unit Annalect. Last month, 57% of Web users surveyed by Annalect said they were “concerned” or “very concerned”…

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AdWeek Logo

By Katy Bachman Now that consumers know that NSA spooks are reviewing their every click, online privacy has become a much bigger concern. After seven weeks of steady media coverage, the percentage of Internet users worried about their online privacy jumped 19 percent, from 48 percent in June (when the…

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By Isabelle Gauvry Annalect, the data driven marketing technology division of Omnicom Media Group, has named Erin Matts Chief Marketing Officer. In this newly created role, Matts will direct all sales and marketing efforts for Annalect worldwide, and will be responsible for defining the data platform’s value proposition in the…

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WSJ - Annalect

Omnicom and Publicis Aim to Fight Off Growing Competition From Silicon Valley by Suzanne Vranica and Ruth Bender Advertising giants Omnicom OMC +5.70%and Publicis PUB.FR +2.78%said Sunday they had agreed to merge, in a $35.1 billion cross-border linkup that shows how Big Data is making Madison Avenue look more like…

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By Tanzina Vega For years, the advertising business has been driven by the Madison Avenue mythology of small independent shops coming up with the snappy catchphrase or memorable TV commercial that becomes part of everyday culture. But the announcement on Sunday of the merger of two industry giants, Omnicom and…

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By Joe Mandese If you follow the trade press (including this publication), you’d think that WPP and Publicis dominate Madison Avenue’s technology beat, but according to some sophisticated new research analyzing the impact each of the major agency holding companies—and their most influential people—have on the ad industry technology narrative,…

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