Category Archives: Press

Campaign US Logo

Campaign announced that fellow Omnicom agency PHD has won British beverage giant Diageo’s global media planning and buying account — in virtually all of its key markets around the world. Isabel Massey, Global Media Director at Diageo, cited Omni as one of the key deciding factors — and specifically, Omni’s ability to…

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AdWeek Logo

Adweek recently announced our fellow Omnicom agency, OMD, as the Global Media Agency of the Year for the second year in a row. OMD team members discuss how Omni has given them a competitive edge in powering their campaigns. The agency’s determination to not rest on its laurels led it…

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AdExchanger logo - Annalect

Annalect President, Adam Gitlin, sits down with adexchanger to discuss how Omni has been future-proofed for the “death of cookies” in Google Chrome. Programmatic guaranteed deals between agencies and publishers will become a major negotiating tactic. Omnicom Media Group has already been leveraging its clout to negotiate more than 50,000…

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Media Post Logo

Annalect’s Omni 2.0 is a major reason for Omnicom’s consecutive win for Holding Company of the Year. MediaPost discusses how integrating Sparks & Honey’s human and AI-empowered intelligence into our Omni interface reflects Omnicom’s progressive innovation. While it’s not uncommon for MediaPost to recognize the same organizations years in a…

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Media Post Logo

MediaPost’s commentary column highlights Forrester’s selection of Omni as the agency platform with the most creative integration to date! Forrester details but doesn’t grade holding company data management efforts to date. But to its main point — creative integration — it does call out Omnicom’s Omni platform as offering ‘the…

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Media Post Logo

Annalect has recently launched a new product, Professional Audiences, leveraging LinkedIn data to give marketers a better understanding of the content consumed by business audiences using data related to industry, company size, location and title. MediaPost sits down with our VP of Engineering, Anna Nicanorova, to discuss Omni’s Professional Audiences…

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