The Trustworthy Accountability Group (TAG), an advertising industry initiative to improve the digital ecosystem, today announced its inaugural board of directors, including 24 top executives from the world’s largest brand advertisers, online media companies, ad agencies, and advertising technology companies. Founding members of the TAG board include:
Roger Adams, Chief Marketing Officer, USAA
Dana Anderson, Senior Vice President and Chief Marketing Officer, Mondelez International
Mark Baynes, Chief Marketing Officer, Keurig Green Mountain
Debra Berman, Chief Marketing Officer, JCPenney
Eduardo Conrado, Senior Vice President and Chief Innovation Officer, Motorola Solutions
Trevor Fellows, Global Head of Media Sales, Wall Street Journal
Nancy Hill, President and CEO, American Association of Advertising Agencies
David Fischer, Vice President of Advertising and Global Operations, Facebook
Jack Haber, Vice President, Global Advertising and Digital, Colgate-Palmolive
Scott Hagedorn, CEO, Annalect (an Omnicom Media Group Company)
Neil Johnston, Executive Vice President, Strategy and Digital Innovation, Cox Media Group
Bill Koenigsberg, President, CEO, and Founder, Horizon Media
Bob Liodice, President and CEO, Association of National Advertisers
Bob Lord, President, AOL
Neal Mohan, Vice President, Display Advertising Products, Google
Rob Norman, Chief Digital Officer Global, GroupM
Marc Pritchard, Global Brand Building Officer, Procter & Gamble
Greg Raifman, President, Rubicon Project
Randall Rothenberg, President and CEO, Interactive Advertising Bureau
Tod Sacerdoti, CEO and Founder, Brightroll (a division of Yahoo)
Matt Seiler, Global CEO, IPG Mediabrands
Vivek Shah, CEO, Ziff Davis
Rishad Tobbacawalla, Chief Strategist, Publicis Groupe
Deborah Wahl, Chief Marketing Officer, McDonald’s USA