Written by Melody Bobo, Director of Platform Solutions
The industry relies heavily on the IAB ad portfolio to provide a unified and consistent ad format standard across the United States and global display activity. IAB is currently transitioning from fixed pixel ad formats to flexible ratio based ad formats.
IAB’s New Ad Portfolio states that ads are LEAN (Light, Encrypted, Ad choice supported, Non-invasive) and responsive to browser/screen size.
In the POV below, we’ve broken down exactly what these changes mean, why they are making these changes and the impact they will have.