Learn how to get the most out of your data-driven marketing program with these best practices for making data actionable and audience-focused.
We as an industry have been focusing more on the tactical applications of data but with the data ecosystem evolving, the unique type of data that is available is extremely behavioral, giving us a huge opportunity to unlock strategic insights.
The following best practices are necessary to build the right data infrastructure that will make data actionable and drive strategic and transformational ideas:
- Target people, not cookies
- Avoid siloing at all costs
- Prioritize behavioral analysis above all else
- Make data science real for YOUR business