Slavi Samardzija

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Slavi Samardzija
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Slavi Samardzija is the Global Chief Executive Officer of Annalect.

During his career Slavi has worked with leading global brands in a wide variety of industries (B2B and B2C: Technology, Communications, FMCG, Healthcare, Pharmaceuticals, and Financial Services) and has in-depth knowledge and hands-on experience in customer profiling; market segmentation; behavioral modeling; social media (text) mining; site-side analytics; brand valuation, search analytics; speech analytics; and overall media performance assessment with on-going testing and optimization recommendations.

His entrepreneurial spirit and a great passion for innovation resulted in the creation of scalable and lasting analytic solutions, including BrandSnap, Test Lab, Listening Platform and Decision Track. For his contribution to clients and the industry, Slavi has received recognition and numerous awards, most notably DM News 40 Under 40, DMEF’s Rising Star, and Atticus Merit for original thinking in Digital Communications. He is a frequent speaker at leading industry events.

Link to latest POV: Best Practices for Making Data Actionable and Nimble