Loren GrossmanView All
GLOBAL CHIEF STRATEGY OFFICER
As the Global Chief Strategy Officer, Loren develops, leads and orchestrates the go to market strategy for the global Annalect network. His efforts ensure a consistent delivery of the Annalect value proposition across the Omnicom Media Group worldwide, as well as across the entire global Omnicom network of agencies.
Prior to his position of CSO, Loren lead Annalect’s Programmatic Creative practice as Chief Experience Officer, integrating the DMP and other data sources, dynamic creative and closed loop, multivariate optimization.
Prior to Annalect, Loren was the Global Chief Strategy Officer at Omincom’s RAPP. He was responsible for guiding and integrating the Marketing Analytics, Planning, Digital, Media and Data Solutions departments.
He has won numerous marketing and marketing sciences awards including Echo, Effie, Clio, Cannes Lion and I-COM awards. He is a recognized and frequent speaker at many of the industries most respected events, such as The IAB Programmatic Marketplace, I-COM Global and Advertising Week.