MRWeb: OMG’s Annalect Unveils Reporting and Targeting Platform

Omnicom Media Group (OMG) has launched the Annalect DMP (Data Management Platform), promising ‘unprecedented campaign performance reporting and audience targeting capabilities on a single global platform’.

Annalect is the Group’s data and analytics business and was launched three years ago, bringing together more than 300 digital and analytic experts from across OMG specialty divisions. Annalect DMP is independent of third party buying platforms and is designed to provide clients of the Group’s media agencies with completely unbiased audience buys.

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