By Steve McClellan
Omnicom Media Group has unveiled a new Data Management Platform (DMP) with campaign performance reporting and audience targeting capabilities on a single global platform.
Deployed by Omnicom Media Group’s Annalect unit, the new platform is not connected to third-party buying platforms and is designed to optimize results across all publishers and audiences, and to provide clients of OMD and PHD media agencies with unbiased audience buys, OMG said.
OMG claims the new platform will “eliminate reach overlap, reduce CPMs and identify better performing audiences for advertisers.”