By Steve McClellan
If “funny is money,” then four brands in particular should hear their cash registers ringing loudly in the wake of the Super Bowl, according to a just-out analysis from Annalect, the Omnicom Media Group data analysis unit.
The four funniest ads in the game were Audi’s “Doberhuahua,” Doritos’ “Time Machine,” RadioShack’s “The Phone Call” and Volkswagen’s “Wings,” according to the Annalect report. Those four ads each achieved scores of 100, the highest score possible for this particular study.