By Steve McClellan
Omnicom Media Group’s data management division Annalect has hired three senior executives to help kick off an aggressive new marketing phase for the group’s products and services to agencies and clients across the holding company.
The hires come as Annalect continues to roll out globally. In January, it launched its Data Management Platform with major hubs now in place in the U.S., UK and China.
“We’re really starting to talk to clients about Annalect’s tools and capabilities in ways we haven’t before,” said Erin Matts, CMO of the unit. “It marks a change in the way we manage client business.”