As the Global Chief Strategy Officer, Loren leads the Programmatic Creative practice, Applied Data Solutions, Marketing, and New Business.
Prior to Annalect, Loren was the Global Chief Strategy Officer at Omincom’s RAPP. He was responsible for guiding and integrating the Marketing Analytics, Planning, Digital, Media and Data Solutions departments.
He has won numerous marketing and marketing sciences awards including Echo, Effie, Clio, Cannes Lion and I-COM awards. He is a recognized and frequent speaker at many of the industry’s most respected events, such as The IAB Programmatic Marketplace, I-COM Global and Advertising Week.
Fun Fact: Loren sang in a band that was a staple of the Philly/Trenton punk rock scene!