Category Archives: Erin Matts

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By Steve McClellan Omnicom Media Group’s data management division Annalect has hired three senior executives to help kick off an aggressive new marketing phase for the group’s products and services to agencies and clients across the holding company. The hires come as Annalect continues to roll out globally. In January,…

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By Mike Shields Who: Erin Matts New gig: CMO, Annalect, Omnicom Media Group’s new data marketing tech team Old gig: Svp, chief digital marketing officer, Glam Media Age: 36 What is Annalect anyway? You can’t open an email newsletter or do anything in this industry without Big Data. And we’re…

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By Skip Brand “And brands have had little use for programmatic buying and ad tech in general since it’s all been primarily geared for direct-response sellers,” wrote Mike Shields in Adweek last week. That may be true today (who am I to question Mike Shields?), but it probably won’t be…

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By Isabelle Gauvry Annalect, the data driven marketing technology division of Omnicom Media Group, has named Erin Matts Chief Marketing Officer. In this newly created role, Matts will direct all sales and marketing efforts for Annalect worldwide, and will be responsible for defining the data platform’s value proposition in the…

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