Innovation

It seems like every startup today is trying to disrupt a broken industry, but at AnnalectLabs that’s not our intent. We didn’t want to disrupt marketing, because frankly we didn’t think it was broken; but we certainly believe that there is room for improvement.

Our goal is to look at every facet of marketing and ask the question, “How can we make it better through data and technology?” Our data scientists, technologists, and subject matter experts are developing and beta testing platforms 24/7, as well as creating new ways to better connect and understand consumers.

shea@powinteractive.net

Programmatic Creative

What is the best way to blend creative, technology and data? Our Programmatic Creative Solution brings Data Management Platform thinking and targeting to real time, dynamically rendered messaging across traditionally discrete platforms and devices such as content management utilities (CMUs), demand-side platforms (DSPs) and campaign management systems (CMS), mirroring the customer journey throughout the media ecosystem.

Facial Recognition

How can you tell the effectiveness of an ad without asking a question? Our goal was to find out how brands can measure what consumers are really feeling when watching ads. To find out, we launched the Super Bowl Moodometer, a facial recognition technology that captures a viewer’s true emotions while watching the Super Bowl commercials.

Facial Recognition

How can you tell the effectiveness of an ad without asking a question? Our goal was to find out how brands can measure what consumers are really feeling when watching ads. To find out, we launched the Super Bowl Moodometer, a facial recognition technology that captures a viewer’s true emotions while watching the Super Bowl commercials.

Content Inspiration

Is there a way to infuse more innovation into a creative brief? Every year the fashion world gathers in New York and Milan to unveil the latest in fashion trends, and then fashion fans follow the wave. Vicariously or intentionally, the same thing happens online with content. From colors and moods to people vs animals, consumers are constantly revealing the DNA of the most successful content and what is currently in vogue. So we decided to capture that data and infuse these learnings into the creative briefing process.