Ad-blocker Proprietary research study by Omnicom Media Group
This infographic provides a brief overview of the current state of ad-blocking, and explores consumers’ attitudes and behaviors surrounding this growing phenomenon.
The research advances insight into the issue of ad-blocking by highlighting not only why consumers use ad blockers but also, importantly, what motivates consumers to disable and/or uninstall them. Unlike most reports covering this issue, this research suggests that ad-blocking is not totally inevitable; there are opportunities for brands and publishers to take steps to reduce consumers’ use of ad blockers and therefore help to minimize its impact.
This research was also featured in MediaPost.