Kristina Spade Denson

Employee Spotlight: Kristina Spade Denson, Manager, Product Marketing

Our Employee Spotlight series is designed to provide a deeper look into our talent here at Annalect across all different roles, teams and experience levels. You can expect to learn about passions inside and outside of our office walls.

KSD - Annalect

What is your current role at Annalect?

Manager, Product Marketing. Under product marketing, Samantha Levine Archer + I oversee the strategy, adoption, and marketing of all things Annalect Product – mainly the Annalect Insights Platform.

Describe a passion you have for the type of work you do and how Annalect helps to feed your passion?

The reason I love working in marketing is because building a brand and identify for a company is an amazing job. At Annalect, I have now found my love for branding and marketing goes hand in hand with products and application development.

Can you think of a project you were a part of that you really enjoyed? Why?

This one is easy – any pitch that involves the Annalect Insights Platform. New business projects that can involve the product our team builds on each and every day is always cool and exciting. It also shows how versatile the platform can be – from an automotive client to a consumer packaged good empire.

What made you first enter your field? Was it planned or unplanned?

Well, marketing was my major in college and I feel it has always been in my blood when it comes to what I wanted to do as a career. Working in technology was unplanned however (much of my business background relates to the fashion industry). I have always been drawn to the media side of advertising, which is why being at a technology company under Omnicom Media Group interested me so much when I joined in 2014.

Kristina_spade_denson_annalect2What advice would you give to someone just starting his/her career in your field?

Listen and learn. You may have graduated, but you will always be learning. If you aren’t learning, you’re missing out.

What do you like to do when you’re not at work?

I love to entertain friends and family at my home in New Jersey. A perfect night for me is friends over for a dinner party, enjoying a home cooked meal and  awesome home brew right next to a warm fire. Oh and my loving cats (Pumpkin + Clyde) snuggled in the corner as my husband and I laugh with our friends.

Interested in learning more about building a career at Annalect? Check out our open positions here.

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