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Go Global: Trends and Their Impact on Marketing – Part 1 of 2
Refresh your global marketing strategy with these key trends and opportunities happening in the APAC and LATAM regions. With 50% of the total population actively accessing the internet,...
Blockbusters Bust Out New Marketing Techniques
To stand out in a sea of big-budget films, Hollywood blockbusters are marketing movies with creative tactics that build buzz, drive engagement, and increase ticket sales. Which...
Cities That Market Like Brands See Boost in Tourism
Dive into the sophisticated ways that cities capitalize on using digital marketing techniques — just like how brands do — to promote tourism and create emotion-rich branded experiences. Wanderlust...
The Modern-Day Word-of-Mouth: Customer Reviews
Customer reviews have grown into a digital marketing priority for some brands because of their ability to create feedback loops that produce better offerings and happier customers....
Influencer Marketing, When Bigger Isn’t Always Better
See why brands are turning to micro-influencer marketing campaigns over macro-influencers and discover the challenges and controversies they may face. How easily do you think you are...
Brands Lacked Real-Time Marketing at the Oscars
See how more brands could have responded rapidly to the Oscars mix-up using real-time marketing strategies that prepare marketers for the unexpected. “No, there’s a mistake! Moonlight,...
Personalization Improves Holiday Travel Marketing
Use these three travel marketing personalization techniques to improve your customers’ experience and help them feel in control of their vacation plans. As data technology improves, personalization has...
Marketers Can Buck Declining App Download Trend
App downloads are on the decline, but marketers can entice consumers to download branded apps by following four best practices. “There’s an app for that” is a...
Marketers Embrace Live Video Streaming
Live video streaming provides marketers with a potent new tool for not just driving engagement but also measuring audiences’ reactions and behaviors in real time. Branded live...
Digital is Driving the Marketing Evolution
Digital, interactive video and different platform experiences play key roles as the state of marketing practices develop and adapt further in the coming years. The growth of...