Strong Growth Consumer Spending and Borrowing Gives Economy a Boost
Rising rates of consumer spending and borrowing could signal stronger months ahead for the American economy, giving marketers some much needed good news that people are ready to spend their cash, according to a recent Gallup poll and Federal Reserve report on consumer credit. Daily spending has reached it highest…
Retail Research Newsletter: Fashion Forward
As consumers have finally thawed out from the long and frigid winter, our retail newsletter takes a look at the economy and latest retail trends. While Q1 saw a weak GDP reading, Consumer Confidence continues to improve, and e-commerce continues to fuel gains. [download file=”https://www.annalect.com/wp-content/uploads/Spring-Retail-Newsletter_Annalect.pdf” title=”Retail Newsletter”] Retailers are ramping up…
Decoding the Complexities of U.S. Hispanic Population Trends
Annalect Primary Research and OMD Multicultural decode the complexities of U.S. Hispanics’ population trends. In Affirm This: The Era of Affirmation™ and its Impact Among Hispanics, Annalect Primary Research and OMD Multicultural explore the complexities of a recent population trend among U.S. Hispanics, wherein they seamlessly navigate life between Latino and American…
Oscars Ads Quantified
Oscars Ads Quantified is the second report, after the Super Bowl, in Annalect’s ongoing analysis designed to evaluate and index the creative effectiveness of sponsored content during live television events. According to TV Guide’s Michael Schneider, "the Big 4 networks are up 6 percent in total viewers versus last year…
Will 2014 be the Year of B2B Custom Content?
Business-to-business marketers may not be taking the world by storm with their content marketing just yet, but research shows they continue to make significant strides in leveraging this effective outreach tool. A report issued in October from the Content Marketing Institute found that after increasing spending on content campaigns last…
Consumption Habits of Modern Man Research
[download file=”https://www.annalect.com/wp-content/uploads/Annalect-Research-Study_The-Changing-Role-of-Men-.pdf” title=”The Changing Role of Men”] When thinking about the depiction of families on the small screen, we have come a long way from the Cleavers in the 50’s (Leave it to Beaver) to the present day Pritchett-Dunphy clan (Modern Family). Through these on-screen relationships, we get a glimpse…