Category Archives: Blog

Why Quality Data Collection is Vital to BI Performance This weekend my wife and I hosted Mike and Donna, friends of ours from New England, at our house in Philadelphia. In between bouts of cooking, wine drinking and the requisite tours of the city’s historic and cultural sites, Mike and…

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This week, as policy makers, security specialists, law enforcement officials and academics are gathered in Washington, D.C. for the three-day Reuters Summit on Cybersecurity, investigators in more than a dozen countries are still trying to piece together what officials are calling the biggest bank heist in history. As was reported last…

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Enterprises need no introduction these days to Big Data, the emerging field of information analytics that helps companies translate the motivations and behaviors of large numbers of consumers into actionable intelligence. But before you run out and invest in a multi-petabyte server rack and a Ph.D-level statistician to run correlations, spend…

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The Industry Transition to a PbD Sales Approach Due to the melding of big data and marketing, regulators will expect marketers to incorporate Privacy by Design (“PbD”) into their products and operations; most notably in the design and operations of digital marketing experiences across devices (or device itself, such as…

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The Marketing industry has always been obsessed with measuring “the consumer”. From questionnaires and consumer panels, to movement sensors in retail stores, marketing research teams are constantly looking for new ways to quickly gather data about consumer behavior. However, for the first time in history, consumers are voluntarily measuring themselves and…

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With the visual web becoming increasingly attractive to brands, understanding how consumers are using and valuing each platform is key to increasing bottom line performance. In a mere three years, Pinterest has emerged as one of the category leaders. With its unique pinning technology and link to purchase, brands are…

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