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Bytes of a Luis Suárez Computed Network
With Luis Suárez making his debut in a Barcelona jersey on Monday in their 6-0 thrashing of Mexican Club Léon, I was keen to explore how global news outlets have covered the world’s most renowned odaxelagnist in the past year. What a year it was. Suárez comfortably won the 2013-14 English Premier League…
Smart TV Moves Beyond the Early Adopters
It may seem obvious, but a recent study proves what many smart marketers have seen on the horizon for a while — connected TVs are increasing in importance for consumers. It’s quickly becoming a channel that should be on the radar of anyone looking to take advantage of highly targeted…
How to Get Your Data Out of Silos, Put It to Work, and Get Help Doing It
If you’ve got vast stores of data sitting around, in silos, just waiting for the day when you finally do something with it, you’re likely missing out. Look beyond how you’re using data to target ads and consider the possible applications. If you’re collecting more data than you’re currently using,…
How We Buy Cars Now and What that Means for Marketers
When new cars hit the showrooms in October, consumers will see some exciting new technology as they test-drive the latest models. But as dealers get ready to sell new vehicles, the way Americans are shopping for cars and the path to purchasing them is changing almost as fast as the…
CMO: The new sustainability officer?
It’s a fast changing world — especially for marketers. So, how do you get it all done and deliver on your goals? The answer might just be to take on even more than marketing in order to show your customers you are aligned with their values. The numbers make the…
Programmatic: What You Need to Know (Now)
People have many different things to say about what programmatic means for marketers: “It’s taking over the industry. It’s a magic bullet. People will be obsolete soon.” But the reality is more complex, according to experts and recent studies. The consensus is that programmatic is transformative. It’s steadily claiming a…