Category Archives: News

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Social media analysis shows gaming at SXSW is still trying to carve its niche With the best and brightest in emerging media descending on SXSW for the next five days, StoryConnect@Omnicom data intelligence has been monitoring online conversations to determine who’s winning and who’s losing, and to identify which participants…

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WSJ - Annalect

The South by Southwest Interactive conference is in full swing in Austin through Tuesday. Through the sea of parties, panel sessions, and panel sessions that turned into parties, and the horde of media and marketing professionals seen wandering around 6th street street, a few highlights and trends have emerged so…

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New York – Advertisers and ad buyers are increasingly looking to a series of metrics to track specific viewing audiences,outside of the traditional age/sex information of the past, according to a panel of measurement industry executives at the Multichannel News/B&C event, Advanced Advertising: Profiting From a Targeted Audience. “On the…

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It’s certainly no secret that media people have beefs with Nielsen, and every so often they like to clear the air. Last week the American Association of Advertising Agencies, also known as the 4A’s, released a white paper asking Nielsen to address problems with the paper diary system that’s currently…

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As Nielsen begins implementing some of the biggest changes to its TV ratings methods since the introduction of the people meter, the world’s biggest media buyers say the researcher is ignoring a vital part of the mix that is putting billions of TV advertising dollars at risk: the paper-and-pencil diary…

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Smartphone-owning Millennials (19-33) are more likely to expect brands to have a mobile-friendly website or app (55%) than they are to expect brands to have a social media presence (39%), according to recent survey results from Annalect. The study, which examined respondents’ attitudes to technology and its use by brands, also finds…

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