Category Archives: Marketing

There are few marketers today who aren’t aware of the power of Big Data and its potential to revolutionize the way brands interact with consumers; but with much of the dialogue taking place in the abstract, it’s helpful when we can point to innovative real-world examples of how companies are…

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The results of a massive global survey released this week offer some insight into the way companies are leveraging data science to bolster their marketing efforts and the extent to which persistent organizational disconnects continue to hamper those efforts. Teradata polled more than 2,000 marketing executives around the world for…

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Brands looking to expand the reach of their messaging hardly need to be sold on the power of social networking, but once the foundation has been laid, getting the most from a social media campaign means not only having clearly defined goals, but knowing how to recognize when you’ve reached…

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