Category Archives: Branding & Communications

Millennials — the most talked about generation for the past several years and likely for the next to come. As digital natives, they are tech-savvy, connected, and are making a significant impact on our world. Millennials are a diverse consumer segment born from 1981 to 1995, totaling over 80 million…

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January marks peak season for online dating sites and many singles look to update their relationship status, with some sites reporting a jump in signups as high as 26%. Online dating is now a more than $2 billion industry, and it’s growing quickly, according to a November 2014 market research…

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It’s no secret that consumers expect a consistent experience across all your channels. However, what that means for international marketers is often complex. How do you make sure your brand translates not only across channels, but also across regions, borders, traditions and languages? Smart marketers never assume that what works…

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As we’ve done for the past several years, we took a look at the media trends that made an impact this year along with updates to the ad spend and audience data we continue to report on. [download file=”https://www.annalect.com/wp-content/uploads/2015/01/2014-OMG-Media-Trends.pdf” title=”OmnicomMediaGroup 2014 Media Trends & Insights Report”] The Executive Summary includes a…

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It’s been a memorable year for commercials, but spots that don’t quite fit the traditional definition of an “ad” were even more notable. Newcastle’s Super Bowl ad that never was made took the top spot on AdWeek’s 2014 “Ten Best Ads of 2014. The brewer’s “If We Made It” campaign never…

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