Category Archives: Audience

The Marketing Power of Online Communities Imagine you are the customer of a major beauty supply chain, and, being a proactive shopper, you spend a lot of time learning about the brand’s products and their application. Now imagine this retail chain hosts its own branded forum – a community of…

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Legacy population metrics may be down, but they’re not out For several years now marketing experts have been discussing the death of the “mass market” and the rise of the so-called “nanomarket” – where broad categories are no longer sufficient for understanding, predicting or influencing consumer behavior. These are the same…

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If we handed you a puzzle piece, could you answer the following questions: How big is the puzzle – is it a 10 piece, 100 piece, 1,000 piece puzzle? What does the puzzle look like – is that blue the sky or the sea? Does this piece accurately represent the…

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