Category Archives: Audience

  In recent years, with the advent of Facebook and YouTube, we can immediately (and with real data) see which Super Bowl ads were most popular with viewers. Likes, views, shares, comments, tweets – these are all valid volumetric measures of interest, but do we know why people like, view,…

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Annalect has released its 2013 Media Trends Executive Summary. For over ten years, we have been compiling the latest research across all facets of media. This year, we look at major factors in changes to the media landscape: the ubiquity of mobile devices, the fragmentation of media, time-shifted viewing, and…

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B2B Marketers

Industries often looked at as less progressive in their advertising, such as manufacturing and financial services, were some of the fastest growing last year when it came to business-to-business customer engagement and digital ad spending, according to data from Demandbase. In particular, Demandbase identified a push by B2B marketers to…

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The rise of mobile platforms and bring-your-own-device is breaking down the barriers between work time and play time, creating both new opportunities and new challenges for brands who sell their products and services to other businesses. As the historical divisions between the enterprise and personal spheres disappear, experts say business-to-business…

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Having found itself at the forefront of the technological revolution, the marketing industry has proven itself ready, willing and able to adapt to an increasingly diverse and sophisticated consumer base with cutting-edge tools and platforms; but when it comes to pushing the envelope on new ideas, there is new evidence…

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Q2 through July 2013 In 2013, Annalect launched a longitudinal study to track the pulse of consumer awareness, understanding, sentiment, and response to online privacy. Q1 results shed light into the need for consumer control and education to help consumers feel more secure about their online privacy, and the unexpected…

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