Category Archives: Audience

The Marketing Power of Online Communities Imagine you are the customer of a major beauty supply chain, and, being a proactive shopper, you spend a lot of time learning about the brand’s products and their application. Now imagine this retail chain hosts its own branded forum – a community of…

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If we handed you a puzzle piece, could you answer the following questions: How big is the puzzle – is it a 10 piece, 100 piece, 1,000 piece puzzle? What does the puzzle look like – is that blue the sky or the sea? Does this piece accurately represent the…

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