Category Archives: Audience

After a long, cold winter, which seemed like it would never end for many, summer is nearly here. What does that mean for marketers? Americans are ready to put the snow and ice behind them and get away from it all – and they want to soak up some sun…

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When tens of thousands of fans gather next month in Brazil for the 2014 World Cup championship, they can expect to be met with messaging from hundreds of global brands as they stroll the sun-drenched streets of Rio de Janeiro and 11 other host cities. But if the most recent…

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Annalect Primary Research and OMD Multicultural decode the complexities of U.S. Hispanics’ population trends. In Affirm This: The Era of Affirmation™ and its Impact Among Hispanics, Annalect Primary Research and OMD Multicultural explore the complexities of a recent population trend among U.S. Hispanics, wherein they seamlessly navigate life between Latino and American…

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Annalect - B2B Marketers

End users are relying more than ever on online sources of information to influence their purchasing behavior. But the idea that there is a single decision-maker determining whether to purchase your products or not isn’t true anymore. According to a survey of B2B buyers conducted by The CMO Council in…

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Oscars Ads Quantified is the second report, after the Super Bowl, in Annalect’s ongoing analysis designed to evaluate and index the creative effectiveness of sponsored content during live television events. According to TV Guide’s Michael Schneider, "the Big 4 networks are up 6 percent in total viewers versus last year…

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[download file=”https://www.annalect.com/wp-content/uploads/Annalect-Research-Study_The-Changing-Role-of-Men-.pdf” title=”The Changing Role of Men”] When thinking about the depiction of families on the small screen, we have come a long way from the Cleavers in the 50’s (Leave it to Beaver) to the present day Pritchett-Dunphy clan (Modern Family). Through these on-screen relationships, we get a glimpse…

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