Category Archives: Audience

Technology trends are impossible to predict, but you can glean some insight into where the advertising industry is going. But the most important part of the equation is putting the consumer first. At this year’s Advertising Week conference in New York there was a lot of talk about closing the…

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Binge-viewing, also called binge-watching, refers to a pop cultural phenomenon whereby people watch multiple episodes of a TV program in one sitting. Bingeing is transforming the media landscape and affecting all areas of the industry, from the way video content is produced to the way we consume it; the effects…

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There’s nothing like rooting for your team. Whether you’re at home, with friends and family at a bar or restaurant, or on the go, major sporting events bring people together in a special way. And for Americans, the big draw isn’t just limited to football, baseball, basketball, and hockey games…

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As fireworks light up the sky this Independence Day, experts expect consumers to light up cash registers, with 4th of July spending expected to increase for the second year in a row. The average American will likely spend $330 over the holiday weekend, according to a recent survey by WalletHub. …

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As the weather heats up every year, so does the summer concert season, setting off a rush of fans to ticket booths — both real and virtual — to gain admission to see their favorite bands live. The medium many are using to connect with tickets or find out details…

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Rising rates of consumer spending and borrowing could signal stronger months ahead for the American economy, giving marketers some much needed good news that people are ready to spend their cash, according to a recent Gallup poll and Federal Reserve report on consumer credit. Daily spending has reached it highest…

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