Category Archives: Analytics

A study of procurement practices on three continents reveals that companies that leverage analytics and social collaboration tools to manage their supplier networks are more efficient and profitable, with high performers averaging 15% greater profit margins than less technologically nubile firms. The survey of more than 1,100 chief procurement officers…

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Q:  Your perspective on how to use data beyond cookies.  How might that benefit your marketer clients? Dean:  This is something that I think has been overlooked by agencies. We have many years of experience developing intelligence on our customer, and trying to identify propensity and buying signals from non-digital channels.  …

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ADEXCHANGER: “Given the increasing complexity of ad technology needed to service clients – particularly in digital media buying -, and ad tech companies need to build a service layer to activate its tech, where does the agency of the future draw the line for its own services? Does the agency…

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