Category Archives: Analytics

It seems that every day the mobile revolution opens a new door for companies seeking direct access into the lives of consumers. From predictive analytics and near-field communications to geo-targeting and 4G broadband, the ever-growing toolkit for next-generation product marketers not only offers unprecedented insight into buyer behavior, but –…

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Tech expertise is not the only skill needed to be a data scientist For decades, amateur students of psychology have riffed on the so-called split brain hypothesis, which posits that creativity is housed in the right brain, while the left brain is responsible for analytic functioning. The fact that I’m…

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June 20, 2013 How Advanced Data Visualization is Unlocking the Doors to Big Data For C-suiters – many of whom are accustomed to getting their data on nothing more sophisticated than an Excel spreadsheet – the rise of large-scale analytics has been attended by the added challenge of making sense of…

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A study of procurement practices on three continents reveals that companies that leverage analytics and social collaboration tools to manage their supplier networks are more efficient and profitable, with high performers averaging 15% greater profit margins than less technologically nubile firms. The survey of more than 1,100 chief procurement officers…

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Q:  Your perspective on how to use data beyond cookies.  How might that benefit your marketer clients? Dean:  This is something that I think has been overlooked by agencies. We have many years of experience developing intelligence on our customer, and trying to identify propensity and buying signals from non-digital channels.  …

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ADEXCHANGER: “Given the increasing complexity of ad technology needed to service clients – particularly in digital media buying -, and ad tech companies need to build a service layer to activate its tech, where does the agency of the future draw the line for its own services? Does the agency…

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