Category Archives: Analytics

The days of the televised drug advertisement may not be coming to an end, but there is mounting evidence that the next pitch you hear for “the little purple pill” is more likely to come on a little handheld screen than sitting in front of the tube. Analysts say the…

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Brands looking to expand the reach of their messaging hardly need to be sold on the power of social networking, but once the foundation has been laid, getting the most from a social media campaign means not only having clearly defined goals, but knowing how to recognize when you’ve reached…

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In the 1989 movie Field of Dreams, a voice from beyond the grave assures farmer Ray Kinsella (played by Kevin Costner), “If you build it they will come.” Unfortunately, when it comes to digital advertising, it doesn’t always work out that way. According to a recent report from comScore, 54%…

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It seems that every day the mobile revolution opens a new door for companies seeking direct access into the lives of consumers. From predictive analytics and near-field communications to geo-targeting and 4G broadband, the ever-growing toolkit for next-generation product marketers not only offers unprecedented insight into buyer behavior, but –…

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Tech expertise is not the only skill needed to be a data scientist For decades, amateur students of psychology have riffed on the so-called split brain hypothesis, which posits that creativity is housed in the right brain, while the left brain is responsible for analytic functioning. The fact that I’m…

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June 20, 2013 How Advanced Data Visualization is Unlocking the Doors to Big Data For C-suiters – many of whom are accustomed to getting their data on nothing more sophisticated than an Excel spreadsheet – the rise of large-scale analytics has been attended by the added challenge of making sense of…

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