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Q&A with Dean McRobie, Annalect CTO
Q: Your perspective on how to use data beyond cookies. How might that benefit your marketer clients? Dean: This is something that I think has been overlooked by agencies. We have many years of experience developing intelligence on our customer, and trying to identify propensity and buying signals from non-digital channels. …
Consumer Privacy
The news of Google’s intent to install a DNT button on the Chrome web browser, as well as the White House’s recommendation of a “Consumer Privacy Bill of Rights” are certainly provocative and significant. However, it is important to recognize that they are part of ongoing dialogue that hit center…
AdExchanger Interview | May 11th, 2012
ADEXCHANGER: “Given the increasing complexity of ad technology needed to service clients – particularly in digital media buying -, and ad tech companies need to build a service layer to activate its tech, where does the agency of the future draw the line for its own services? Does the agency…