African Americans represent the second largest minority group in the United States.
With a population of almost 40 million, this young and dynamic segment has a buying power of $1 trillion. Their increasing love for both traditional and new media, as well as their vast appetite for shopping makes them a great opportunity for marketers.
The attached report provides an in-depth analysis of the African American consumer to help better understand their buying behaviors, social influencers and media habits. More specifically, the report explores the following categories:
Roles of media and technology
Buying styles and finances