sharing economy

Annalect Research: The Sharing Economy

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Collaborative consumption. The sharing economy. The peer economy. Whatever you call it, it’s a rising trend among consumers.

Technology has made it easier than ever for consumers to exchange goods or services in a peer-to-peer way. They can rent homes via Airbnb, hail a ride from Uber, or rent a dress from Rent the Runway. With revenues topping one billion dollars, this sharing economy is a growing force that marketers can’t ignore.

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