Collaborative consumption. The sharing economy. The peer economy. Whatever you call it, it’s a rising trend among consumers.
Technology has made it easier than ever for consumers to exchange goods or services in a peer-to-peer way. They can rent homes via Airbnb, hail a ride from Uber, or rent a dress from Rent the Runway. With revenues topping one billion dollars, this sharing economy is a growing force that marketers can’t ignore.