YouTube is the new beauty counter.
Teens are being raised with a focus on self-confidence and acceptance of a wider array of images than ever before. The popularity of YouTube and beauty bloggers brings a more accessible, down-to-earth quality to their beauty aspirations. Teens are also tech-savvy and engage with products and trends online while ultimately making the majority of purchases in-store, stressing the need for a seamless omnichannel experience. This group also has a strong interest in eco-friendly and cruelty-free products. Brands that are fun yet transparent about these values resonate with teens.
Download the report to learn more about how teens consume beauty products, including the most used product categories, popular style trends, demographics, top brands, and social media & internet behaviors.